Amrita University, Tamilnadu Admission to MBA Programs 2016

Admission to MBA Programs 2016
Amrita University
Tamilnadu

A two-year, full-time residential program, Amrita's MBA is considered on par with the best in the world. Case Studies, Guest Lectures, Workshops, Seminars, Games, Role Plays - Amrita School of Business integrates a healthy blend of methodologies in imparting holistic nourishment to young managers in the making. We strive to ensure that the students' managerial competency is built on a very strong foundation of the core values that the Mata Amritanandamayi Math stands for. We have assembled a team of the best of faculty and take pride in making available the best of resources including library, a world class e - learning plaform, an extensive data base repository of knowledge and other facilities to the students. The program follows a daily regimen of at least four classroom sessions of seventy-five minutes each. There is also one hour of hands-on training in the computer centre and at least two hours of course preparatory work (both individual and group work) for every one hour of classroom session. In all this requires, on an average, twelve to fourteen hours of work each day.

Important Dates

Start Date of MBA Application Forms	01 October, 2015
Last date for MBA Applications	28 February, 2016
Personal Interviews	12,13 March, 2016

Curriculum

First year courses are compulsory for all students. These courses provide basic conceptual knowledge and inculcate attitudes and skills necessary for managerial effectiveness.

In the second year, students take mostly elective courses. These help hone students' basic analytical skills as well as help build an overall business perspective. A wide variety of latest courses in Finance, Human Resources, Marketing, Systems and Operations help the students focus on their desired/ chosen area (s) of specialization. New and innovative courses like Managerial Values and Business Ethics, Business Across Cultures, Business Process Management, High Technology Product Marketing etc help the students to mould themselves into modern managers, while firmly grounded in fundamentals. Overall, the curriculum demands long hours of work and calls for sustained commitment from students.

Since the inception of the first School at Coimbatore, the curriculum has included a course on Self Awareness and Personal Growth. This unique offering that includes yoga and meditation sessions is meant to help students face life's challenges headlong without losing perspective about what truly matters.

Trimester - I	Trimester - II	Trimester - III
Business Communication	Financial Management	Cost Management
Financial Accounting	Macro Economics	Human Resource Management
Fundamentals of Information technology and Excel VBA Programming	Marketing Management - II	Management Information System
Micro Economics	Oraganisational Behaviour - II	Marketing Research
Marketing Management - I	Production and Operation Management - I	Production and Operation Management - II
Oraganisational Behaviour - I	Quantative Methods for Management - I	Quantative Methods for Management - II
Self Awareness and Personal Growth**	Self Awareness and Personal Growth**	Self Awareness and Personal Growth**
Self Awareness and Personal Growth**	Corporate Skills - I	Corporate Skills - II

**Single Credit Subjects

Electives Offered :

General Management*	Finance*	Human Resource Management*	Marketing*	Operation Management*
Business Across Cultures	Commercial Bank Management	Cross Cultural Management	B2B Marketing	Business Analytics & Predictive Modeling
Entrepreneurship	Corporate Taxation	Industrial Relations	Business Development	Enterprise Resourcing Planning
Enterprises Resource planning	Financial Derivatives	International Human Resource Management	Consumer Behavior	Lean Management
Innovation Management	Financial Markets and Institutions	Leadership: Models, Theories and Practices	Consumer Relationship Management	Logistics and Supply Chain Management
Management Beyond Profit	Financial Modeling	Managing Negotiations	Digital Marketing	Total Quality Management
Management of Self for Success and Happiness	Financial Statement Analysis	Organization Development	Experimental Marketing	Manufacturing Systems
Managerial Applications of System Dynamics	International Finance	Performance Management and Compensation	Geo Marketing	Product Design and Development
	Investment Analysis and Portfolio Management	Talent Acquisition and Development	Industrial Marketing	Project Management
	Project Appraisal and Financing	Strategic Human Resource Management	Integrated Marketing Communications	Service Operation Management
	Strategic Financial Management		Marketing Implementations	Strategic Sourcing
	Working Capital Management		Product Policy and Brand Management
			Retail Marketing
			Rural Marketing
			Sales and Distribution Management
			Services Marketing
			Strategic Brand Management
			Strategic Marketing Management
			Strategic Media Planning

* List of Elective is tentative and subject to change

Second Year Core Subjects :

Economic Environment and Policy
Environmental Mangement and Sustainable Development
International Business
Legal Aspects of Business
Managerial Values and Business Ethics
Strategic Management
Corporate Skills - III**

Summer Project :

ASB students have, over the years built a strong reputation for the value they have provided through the work done through their summer projects. The summer of 2009, for example, saw ASB students involved in a wide range of live projects across the country. These included the mapping of business opportunities for Canon in Delhi, Hyderabad & Chennai; exploring chemist channels for Ranbaxy in the NCR region and Hyderabad; Measuring Training Effectiveness for Pantaloon in Bengaluru; an extensive market mapping exercise for NDDB in Haryana and Rajasthan; a study of the treasury operations of primary dealers for IDBI Gilts in Mumbai; Analysis of Presales Activities for i - Practice for Mind Tree, Bengaluru; process optimization using Six - Sigma tools for Brakes India in Chennai; an extensive consumer behavior study for Cavinkare in Tamil Nadu and Gujarat; and a working capital and inventory management exercise for Dhanalakshmi bank in Kerala. There are, we believe, three strong dimensions on which the ASB students have differentiated themselves.
Attitude : Probably the greatest visible differentiator that ASB students bring to their summer projects is a positive and never say die attitude towards their work. The summer project is understood as a vital learning experience, and no challenge is considered too small or too big. The summer projects are taken very seriously by both the institution (it is treated as the equivalent of two courses) and the students, and the effort put in shows up in the consistently positive feedback we have received from the industry, year after year.
Training : ASB has, arguably, one of the best full time faculty profiles amongst the private B - Schools in the country, and the quality of the training that the MBA students receive is in ample evidence during their summer projects. The ASB students stand out for their sincerity and the work they deliver during their summer project, and the rigor of the training they receive during their first year plays an important role in this process.
Mentorship : To this mix of the ability, attitude and training, we add a unique two level mentorship for the summer projects - each student is appointed an individual faculty guide, as well as an alumni mentor for the project. This mentorship plays a vital role in giving the students the confidence to require minimal hand holding from their industry guides. It is also structured to ensure that the work done by the students maintains the quality standards that we at ASB are proud of.

Schedule

Trimester	Month
I & IV	Mid July to Mid October
II & V	Mid October to Mid January
III & VI	Mid January to Mid April
Summer Project	May & June

Campuses

Amritapuri
Coimbatore
Kochi

Contact Us

For enquiries related to AMRITAPURI campus
0476 280 8100 / 8117 (9:00 A.M. - 5:00 P.M.)
asbadmissions@am.amrita.edu
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For enquiries related to BENGALURU campus
+91 99019 13404 / +91 70225 88702
asb@blr.amrita.edu
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For enquiries related to COIMBATORE campus
+91 99431 17777 / 0422 265 2122 (9:00 A.M. - 5:00 P.M.)
asb@amrita.edu
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For enquiries related to KOCHI campus
+91 94009 98635 / 0484 400 7942 / 7943 (9:00 A.M. - 5:00 P.M.)
asbadmissions@asb.kochi.amrita.edu

Source : amrita.edu

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